Mobile game adverts have been really hacking me off recently. Why? Because they don’t represent what they’re actually selling. There has been an exceptional rise in untruthful ads in a bid to make their games look better than what they are. I drew the line on this matter a few days ago, when I came across an ad for a game I reviewed not too long ago. Suddenly, these weren’t just lies about the aesthetics of the game, but also the gameplay itself.
The problem is that there seems to be a lack of regulation for these video game adverts. Products are not allowed to lie in adverts, although they can make things look “better” than what they are. Take the usual adverts for a fast food burger. They come out as these massive meals which will satisfy anyone’s hunger. What you get is quite different to the product and usually there’s a note at the bottom to say that your burger may look different.
That’s all well and good, but these same rules apparently don’t appear to apply to video games recently. I mentioned at the start of the article, a game I reviewed recently got in on this – Homescapes. Well, okay, Gardenscapes, but still part of the same franchise. See, that right there was me stretching the truth, but it’s a stretch that doesn’t impact anything. The game is effectively identical, with a few differences such as the levels. I also then found the above advert, for Homescapes, which was even worse!
In Gardenscapes you are presented with a match-puzzle game, with some ability to choose the way your progression visually appears. So why, pray tell, is there an advert for the game showing the characters in an entirely cartoon format? The game itself isn’t a 2D Cartoon. Furthermore, why am I throwing food at them to help them survive in an extreme blizzard by themselves? Who decided this was a good way to represent the game? In what way does this relate to Gardenscapes?
I can’t say much more than this, but it royally ticks me off. I know I’m not the only person who feels this way, but I wonder what all of your thoughts and opinions are. Do these outright lies annoy you, or do you just let it be? Do you think regulations need to be more heavily enforced, or is this a good way to push people away from mobile as a gaming platform? Share your experiences with these adverts, or your thoughts and opinions below, or over on Facebook and Twitter.