Let’s preface this with, yes I am a 90’s kid and yes, I had a couple of Tamagotchi in my life. It all started I believe with one from 101 Dalmations. I also then had a Pikachu one and I had a few smaller ones along the way, from monsters through to just ordinary pets. For the unaware, a Tamagotchi was a small device which you could carry on a keychain. On this device was a little virtual pet, or creature that you had to take care of, from feeding, playing with and even sometimes “cleaning up” after your pet. I, like many kids from that era, loved Tamagotchi… But why hasn’t it translated so successfully onto mobile?